Pastry Chef Online Branding 2024
Pastry Chef Online, a beloved food blog dedicated to making cooking and baking accessible and enjoyable, approached us with a clear vision: to create a brand identity that reflects her mission to empower women in their 40s to 60s to cook with confidence. She wanted a design that captured the warmth, passion, and authenticity of her blog while incorporating a retro-modern aesthetic that resonates with her audience.
Main Logo
We delivered a brand identity that beautifully blends dusky blues, purples, pinks, and a muted sunflower yellow accent, evoking both nostalgia and modernity. The new logo options, featuring a minimalist chef hat and a fun font, perfectly capture her playful yet professional approach.
Alternate Logo
Submark Logo
Landmark
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